Data is the New Oil

Decide where to spend your marketing budget based on data, not feelings.

Defining KPIs

What does success mean to you? Click-through rate, conversion, or brand awareness? Clarify your Key Performance Indicators (KPIs).

A/B Testing

Constantly test ad visuals, headlines, or the color of the "Buy" button. Small changes can make a big difference.

Customer Lifetime Value (CLV)

Don't just focus on acquiring new customers. Measure how much your existing customer earns you and invest to keep them.